The project stems from co-design work, which saw Verallia involved from the earliest development phases, together with Oleificio Zucchi and Robilant & Associati.
The new bottle combines aesthetic elegance, ergonomics and sustainability. The exclusive shape is designed to offer a more comfortable and natural grip, whilst the label (whose graphic design was also handled by Robilant & Associati), made from paper and enhanced with embossed lettering, ensures greater readability and more practical use. The pourer has also been redesigned for more precise dosing, thus improving the daily user experience.
From an environmental perspective, the bottle represents an important step forward: it is made with 88% recycled dark glass, a choice that protects the oil from light and reduces environmental impact. For all references in the range, including olive oil, a dark container has been chosen, a decision that reinforces the perceived quality and premium positioning of the brand.
Verallia emphasises the value of this partnership as a virtuous example of shared innovation:
We are proud to have been partners with Oleificio Zucchi in a project that represents an important step in the brand's evolution. This collaboration demonstrates how glass can best interpret the values of authenticity, innovation and sustainability, strengthening the identity of a historic brand whilst simultaneously projecting it towards the future.
With this new bottle, Verallia confirms its role as a strategic partner for companies that choose glass not only as a container, but as a concrete expression of their brand positioning and commitment towards a more sustainable future.
