The entry into force of the EU Packaging and Packaging Waste Regulation (PPWR), together with the growing adoption of Deposit Return Schemes (DRS), is prompting beverage producers to reassess their packaging strategies. In this context, Amcor is encouraging the industry to evaluate closure solutions specifically designed to support the expansion of reusable packaging systems.
The PPWR requires that, by 2030, 10% of alcoholic and non-alcoholic beverages be placed on the market in reusable packaging within a reuse system, with the target increasing to 40% by 2040. At the same time, the rollout of Deposit Return Schemes across several European countries is expected to boost collection rates and improve the quality of recovered materials.
According to Amcor, the transition to reuse extends beyond the container itself and also involves components such as closures, which must ensure reliable performance through repeated washing, refilling and handling cycles. "PPWR is accelerating the transition towards reuse systems, and this will have a direct impact on packaging choices," said Uli Kobert, Product Line Director at Amcor.
To address these evolving requirements, the company offers closure solutions for reusable PET and glass bottles, supported by technical expertise to help customers implement deposit return systems.
Amcor also highlights the success of established DRS markets. Germany, for example, achieves return rates of nearly 98% for beverage containers covered by the scheme, demonstrating the effectiveness of deposit return systems as a key enabler of a more circular economy.
