Tetra Pak, n collaboration with the Spanish leading seafood producer Jealsa, unveiled the industry’s first carton packaging for shelf stable tuna. Packaged in Tetra Recart®, this market leading innovation launched in Sweden last month with retailer Axfood in 200 ml Mini format and will be available to food producers and brands worldwide.
A unique paper‑based alternative to traditional cans, Tetra Recart offers food producers a new way to differentiate in one of the seafood industry’s most established categories. The global shelf‑stable tuna market is expected to grow an estimated 12% to 12.4 billion units by 2030, reflecting rising demand for affordable, versatile and long‑lasting protein options.
Tetra Recart offers brands a cost-competitive, scalable paper-based packaging solution and already supports a wide range of shelf-stable products, from spreads and flakes to shredded tuna and chunks, with plans to expand into additional tuna preparations as the category evolves.
A new distinctive format
The distinctive shape of Tetra Recart® creates immediate shelf impact. Large, flat surfaces enable bolder branding and clearer storytelling, while the compact carton shape allows packages to fit tightly together, improving shelf efficiency and enabling more product per metre. The format’s robustness and rectangular shape also support efficient warehousing and is simple to ‘pick and pack’ for e-retailers, making it well suited to e-commerce, home delivery and meal kits,
Following its successful introduction in Sweden, the collaboration between Tetra Pak and Jealsa demonstrates how packaging innovation can respond to changing consumer expectations while innovating in established categories. Jealsa will bring various Tetra Recart® product categories to market, both under its own brands (Rianxeira, Mare Aperto and Robinson Crusoe) and third-party brands.
