New annual research from Esko identifies sustainability, smart packaging and artificial intelligence as primary drivers of sector transformation.
The packaging industry is preparing for a 2026 characterised by unprecedented transformations, driven by technological acceleration and intensifying environmental regulations. This emerges from the new study "Packaging Trends 2026" by Esko, which analyses the challenges and opportunities that will define the industrial landscape in the coming months.
From compliance to end-to-end intelligence
Sustainability confirms itself as the primary driver of sectoral change, evolving from simple regulatory compliance to genuine strategic intelligence. "Companies are developing 'End-to-End Sustainability Intelligence' systems that integrate the entire value chain," explains Jan De Roeck, Marketing Director at Esko.
This evolution translates into self-optimising workflows that automatically minimise environmental impact, from substrate selection through to packaging end-of-life, representing a qualitative leap towards integrated circular economy.
Smart packaging and digital product passport: the traceability revolution
2026 will mark the definitive establishment of smart packaging as an enabler of Digital Product Passports, creating new opportunities for traceability and consumer engagement. This technology promises to transform every package into a digital information hub, offering real-time data on origin, composition, environmental impact and disposal methods.
Intelligence that decides autonomously
Among the most disruptive innovations emerges Agentic AI, an advanced form of artificial intelligence capable of making autonomous decisions in production processes. "Whilst companies are still exploring where AI offers real added value, the potential for transformation is undeniable," emphasises De Roeck.
This technology promises to revolutionise mass customisation, resource optimisation and waste reduction through real-time algorithmic decisions.
Competitiveness at the centre
"The fundamental principle remains unchanged: creating value for the customer," concludes the Esko expert. "Whether it's new substrates, innovative technologies or optimised processes, everything must contribute to accelerating time-to-market whilst maintaining quality."
The complete report "Packaging Trends 2026" is available free of charge and will be discussed in detail during the "Packaging Trends Talk" webinar scheduled for early in the new year.
