As brands worldwide accelerate the move towards label-free packaging to reduce waste, improve recyclability and meet tightening sustainability targets, DataLase, the global leader in laser printing solutions, has introduced a revolutionary clear-to-white coating for plastic bottles. The new solution provides an alternative to traditional labels, eliminating filmic and paper materials while delivering full label-equivalent functionality. The coating enables brands to significantly reduce packaging without compromising performance or visual impact.
Seamless integration into production lines
Designed for integration into high-speed bottling lines with spray-coating units, the innovative DataLase coating is suitable for PET, PP and PC bottles and optimised for beverage, personal care and pharmaceutical applications. Once applied, the bottle surface can be laser-imaged using CO2, fibre, or UV lasers, producing a high-opacity white image on a clear background with exceptional clarity. This process eliminates the need for inks, labels, or other consumables during imaging and guarantees consistent, laser-sharp print quality at production speed.
Advanced functionality and customisation
The technology offers full label-equivalent functionality, enabling connectivity through QR codes, nutritional information, regulatory content, brand logos and date/lot codes. Every bottle can be customised or personalised instantly, without delaying production, allowing brands to tailor messaging, serialisation, or promotional content on a unit-by-unit basis.
Operational benefits and sustainability
Beyond image quality, the coating allows manufacturers to significantly reduce SKUs, improve equipment uptime and lower warehousing costs, creating meaningful operational advantages. The coating itself is heat, water, scuff and rub-resistant, ensuring durability throughout distribution. Formulated to comply with regulations for non-direct food contact packaging, it aligns with modern packaging and product safety standards.
